Luxury fashion house Balenciaga has unveiled a new campaign promoting a series of roughed up sneakers with an eye-watering price tag.
According to the fashion house, only 100 pairs of “extra destroyed” sneakers will be available to buy for $1,850. Meanwhile, the non-limited edition, and less roughed up versions, are being sold on the Balenciaga website for $495 and $625, depending on the specific style.
According to Balenciaga, they are “meant to be worn for a lifetime.” Imagine buying a pair of shoes that is already old!
“A retooled classic design interprets mid-century athleticism and timeless casual wear in black, white, or red, with a white rubber sole and toe. It is finished with distressed canvas and rough edges, affecting a pre-worn look.”